What is greenwashing?

Greenwashing refers to the practice employed by companies to create a deceptive image of their products or practices as environmentally friendly. This often involves exaggerating or fabricating claims about the sustainability or ecological benefits of a product, thus misleading consumers into believing they are making a greener choice when they might not be. This tactic undermines genuine efforts toward environmental sustainability and can damage the trust between consumers and brands.

By misrepresenting the environmental impact, companies engaging in greenwashing divert attention from their actual practices, which may not be as eco-friendly as claimed. This not only affects consumer decisions but can also create unfair competition for businesses that are genuinely committed to sustainable practices. Therefore, understanding greenwashing is crucial for consumers, businesses, and regulators as it highlights the importance of transparency and honesty in environmental marketing claims.