What is the purpose of a strategic audit?

A strategic audit is primarily focused on evaluating the effectiveness of a company's strategy. Its purpose is to provide a thorough review of the alignment between a company’s strategic plan and its goals, resources, and market conditions. By examining various aspects such as operational processes, organizational structure, and competitive positioning, the strategic audit helps identify strengths and weaknesses in the current strategy.

This analysis enables organizations to determine whether their strategic direction is successful in achieving desired outcomes, or if it requires adjustments to adapt to changing environments or new opportunities. Such evaluations are crucial for long-term sustainability and ensuring that a business remains competitive in its industry.

While assessing company morale, improving product marketing, and analyzing customer feedback are valuable activities, they fall outside the primary focus of a strategic audit, which is centered on the overarching effectiveness of strategic initiatives rather than specific operational or tactical elements.